Chaufo

Services: Brand Strategy & Consultation, Content & Copy Development, Community Management, Branded Social Templates, Paid Media Ads

In the Fall of 2021, TBP connected with African ride service, Chaufo to kick off the launch of their beta app. Spawned from the lack of reliable transportation in Lagos and Accra, Chaufo provides users with a luxury car-ride experience with on-call chauffeuring. A new product in the market, TBP focused on driving awareness, specifically targeting abroad travelers returning back home for Detty December.  

• Across Lagos and Accra, TBP partnered with key influencers in the area, granting them first hand experience of the new service.

• Using a mix of culturally relevant media, garnered over 500+ IG followers in one quarter.

• Within year one of launch, partnered with over three major travel groups as their main source of transportation.