Glory
Services: Brand Strategy Consultation
Leading up to launch, TBP partnered with men’s grooming company, Glory to craft, develop, and amplify the brand’s story.
Following an in-depth consultation, TBP and Glory concocted a three-part video series introducing the brand, its origin, and its core pillars.
What emerged was a narrative relatable to many black men worldwide. Through careful messaging, the series was a dedication to male upkeep and an ode to the commitment of waves and the wave culture.