@DiscoverGidi

Services: Social Media Audit, Brand Strategy Consultation, Content & Copy Development, Community Management, Design

TBP first connected with travel group, Discover Gidi in 2018 to amplify the brand's Instagram presence and generate increased trip registrations. Since working together, DG’s Instagram platform has more than doubled reaching nearly 12k organic followers.

Here’s how:

Using an array of brand media, Instagram became a gateway to life with DG. Users were flooded with a mix of private beaches, yacht takeovers, and cultural moments - all curated by the Discover Gidi team. Enjoyment is the brand’s ethos, so all content strategy stems from living life to the fullest, which only happens when traveling with DG. To further drive this, TBP has assisted in enlisting influencers to create content, drive reach & promote awareness of the brand.

With their expansion of destinations, DG has also expanded social terrain, now staking their claim on Tik Tok!