What happened to the intentionality behind album drops? I remember a time when artists strived to bring their listeners along every step of the process. From the album cover to studio BTS, live recordings, and samples - the fans were included and consulted. I miss the campaigns, the promo, and the press runs- all building up the SUSPENSE of something epic.

Move over Prime, TikTok Shop is here, and the girls are eating it up. With similar products to Amazon, equally as fast shipping, fare price points, and creator promotion - TikTok Shop is taking the platform by storm. Launched in September 2023, the shopping program marks the app’s first e-commerce efforts in the US, with Tik Tok “looking to quadruple its merchandise sales by the end of the year to hit $20 billion, according to Bloomberg”.

From City Girl to Marketing IT girl, we can all take a note out of Miss Caresha's playbook. If looking to amplify your brand, here are three essential notes to successful branding as seen by Yung Miami